As a child I was encouraged to draw, paint and make things. I embraced the creative world and fine tuned my natural enthusiasm and ability at Michaelis School of Fine Art in Cape Town. I embraced every aspect of the art world and obtained my BA in Fine Arts.
Graduating in 1996 I found myself immersed in the exciting world of photographic scouting for the film industry
I get really excited about taking photographs. There is an opportunity to make even the most mundane look good. No matter what the subject, photography energises me to my core. As an avid scuba diver I have been presented with incredible opportunities with underwater photography. These experiences have given me a unique insight and ultimate understanding of different lighting conditions and exposure.
My passion grew as I started working for a publishing house as a junior designer/ photographer with a top glossy magazine. Within 6 months I was made Art Director giving me exposure to every element of the industry. I gained intimate knowledge and experience of executing campaigns, published works, TV advertising and packaging from conceptualization to flat plan, design, print and final delivery including debrief and campaign analysis.
All in one - After a decade of covering every aspect of the industry, I had enough knowledge and experience to launch my own company. In 2006 I launched SmishyFish Graphic Design. With the reins in my hands I have ultimate control over every photographic opportunity and every creative design. This saw my passion and ability to create beautiful images, designs and concepts realised. SmishyFish Graphic Design Extraordinaire was established.